MEDIA CONCEPTS - FILM INDUSTRY

June 2012

1. "Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area? 

June 2013

2. Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied.

                                                                            June 2015

3. To what extent does media ownership have an impact on the successful distribution of media products in the media are that you have studied? (June 2015) 

June 2017

4. ‘Marketing is vital to the success of both established and new media products.’ To what extent do you agree with this statement in relation to the media area you have studied?  

June 2018

5. What is the impact of the increase of digital and online technologies on audiences in the media area you have studied? 

AUDIENCE THEORY

 Please find my SlideShare on Audience Theory,

audience theory from FinnHanley

PLANNING MY TARGET AUDIENCE

1. Who is my primary target audience?

Realistically any 13 - 35 would most likely be interested in watching our movie and they could be from anywhere.

2. What kind of films and television are they likely to prefer?

A viewer is likely to be interested in films and shows involving action, drama and tension. Some examples of films that our audience could be interested in are:
Maze Runner

Elysium

3. What platforms do they choose to watch films and where are they likely to see information about films?

Our target audience could watch films in their home or cinemas, a lot of people like the familiar feel of watching a show in their living room, but that doesn't take away the fact that they are also likely to enjoy new shows in a big cinema.

4. What brands do they prefer?

Nike, Adidas, Netflix, Amazon, Apple, Microsoft, Sony

5. What makes my film stand out from the competition?

Our idea is quite unique, interesting and gripping which helps make our film stand out

6 . Why should my audience watch my film? For example:  Total Film / Empire / Cinema Scope / Slant / Sight and Sound says: Most powerful psychological thriller since Don't Look Now!

Because our film is unique and futuristic which helps attract audiences to our film as there are none on the market at the moment.

TREATMENT

PLANNING: TREATMENT

Futuristic London has taken a U-turn in their attempt to stop crime and serve justice. Three suspects have been abducted and put around a table in a cold integration room. A hologram projects the live image of Major Inspector Thorne to the three suspects. Thorne explains that a Miss Lottie Wilson was murdered, and they are all suspects. Using new technology, the inspector will place each of the suspects in a virtual reality which will question the integrity of each suspect. Using the information shown each suspect will vote who is guilty. Whoever is found to be guilty will be ejected into space.

Top Line and Big Question

Our top line is "The government has lost all control in London, it is all down to Major Inspector Thorne to turn around the city whether justice is served or not."

The big question is "Who is guilty?"

SCOOP-IT

In my Scoop-It!, i collected a variety of different well-known action and survival film, as our intention is to match this genre with our film opening. In this exercise, i gathered movies that interest me personally in this genre and our group can take inspiration from some of these movies and use different techniques that they use in our film opening. 

Please click on the link to view my Scoop-It!

https://www.scoop.it/topic/media-by-finn-hanley-hotmail-com